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There’s no denying that there’s a certain fascination with the world’s most powerful families. When that power has been built through the development of a billion dollar company, you can only imagine the family dynamics, the power struggles, politics and corruption. Particularly if that company is a media empire, which inevitably has immense influence over what the world hears and thinks.
The hit HBO American television drama series Succession, which follows the Roy family, the dysfunctional owners of global media conglomerate Waystar Royco, has given us a peek, albeit a fictional one, behind the scenes of one of these families. With the final season in our midst, we will finally (hopefully) find out who will take over the Waystar empire when the family patriarch Logan Roy, a ruthless businessman, retires. His four adult children, Kendall, Roman, Shiv and Connor, have spent three tumultuous seasons vying for his approval.
No matter which family member takes over, one can anticipate they will begin their reign by making a statement and what better way to do so than a complete rebrand. Given that branding is our area of expertise, we challenged our global community of designers to reimagine the Waystar brands—Waystar Royco, Waystar Studios, ATN News and Brightstar Adventure Park—with a fresh look inspired by the biggest logo design trends.
Only the most innovative and creative will suit the Roy family and therein lies the perfect opportunity to push boundaries and explore the most innovative and unexpected design styles. Do you think Logan Roy would approve?
Waystar Royco
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Submerged in sci-fi inspired design by Glerm Rubini
For an iconic brand like Waystar Royco, at least in the fictional world of Succession, there’s the need to convey a modern, cutting-edge image. That is why it makes sense that designer Glerm Rubini was inspired by the submerged in sci-fi logo trend, incorporating futuristic elements that signify that the company is capable…
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