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For many designers, Illustrator is the go-to software for logo design. This industry-standard software makes it easy to design stunning logos for any industry, any style, and any medium—whether it’s print, video, or digital. Whatever you want to dream up for your Illustrator logo, you should know how to bring it to life.
Logos communicate brand values through color and shape. It’s where the verbal becomes visual, and the stronger that visual mark is, the louder the message will become! Whether you’re a first-time Illustrator user or a seasoned pro, I’m here to help you make a logo in Illustrator step by step.
Brewery logo by CBT
A gorgeous Illustrator logo design is in your future. So, pour yourself a drink, and let’s take a look at what we will be learning.
1. Start with the creative brief
2. Find your keywords
3. Sketch your ideas
4. Refine your work
5. Get client feedback
6. Digitize your sketch
7. Add text
8. Add color
9. Present your logo
10. Export final files
How to make a logo in Illustrator
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1. Start with the creative brief
Before you even open Illustrator, you need to have a well-written brief from your client. Without that, you’ll be wandering around in the dark trying to guess what the client wants.
Start by asking questions. And remember, you can never ask too many! Here are just a few to get you started:
What does the business do? Who is the brand targeting?
What is the history of the company? Does the name have some deeper meaning?
What are the brand’s values?
What types of design and visual trends is your client drawn to?
Make sure to maintain open communication with your client. And don’t forget that you are the professional, and it’s your responsibility to advise the client and point them in the right direction about their design.
2. Find your keywords
Once you have all the information you need from your client, you can turn them into a logo that works!
Start by making a list of all relevant keywords for the project. Write…
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