What is ChatGPT and should you be using it for marketing?

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Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing.

OPINION: I was trying to take a break. But every time I sneaked on to the internet I spied a marketer talking about ChatGPT. And I was getting FOMO. So I sent myself an email. This was my secret weapon over the Christmas break. Every time my mind slipped off the Australian thriller I was reading (current reading obsession), I popped of a scheduled email to myself to get on my return.

It was all fun and games until I opened up my emails on Monday morning to discover 22 gems of ideas. With more scheduled for Tuesday and Wednesday!

Top of the list? Find out more about ChatGPT.

ChatGPT is an artificial intelligence (AI) platform designed to help all of us out with information.

* The best way to stand out from one hundred businesses just like yours
* Get clever with content by repurposing it
* Confused by content marketing? It’s simply about great storytelling
* Using FAQs to help you convert more customers

I’m not new to AI. We’ve used a paid AI platform before, and I’ve taught some clients with major writing blocks to use it before too. But ChatGPT is free and therefore incredibly accessible to everyone. All you need to pay (at present) is an email address.

If you have no idea what it is, or why you might need it for content marketing, I thought I’d ask ChatGPT to tell you.

I asked it to share with you what it is and the benefits for content marketing as if it was a comedian. I’d like to note that I didn’t find its response particularly witty, which might give you the first insight about its limitations. Unless you find the following hilarious. Perhaps I’m missing something.


Creating courses can make good business sense, but you need to know how to make them work for you, says marketing strategist Rachel Klaver.

“ChatGPT is a type of artificial intelligence that’s designed to generate human-like text. It’s like having a super…


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