US B2B Marketing Data Spending Forecast 2023

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Executive Summary

B2B marketing data spending will continue to grow through 2024, albeit at a slower pace than at the height of the pandemic. By 2024, B2B data spending will be $3.91 billion with a year-over-year (YoY) growth rate of 3.8%.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

How much will be spent on US B2B marketing data?What trends and market conditions are affecting this forecast?What does this forecast mean for B2B marketers?

WHAT’S IN THIS REPORT? Our inaugural forecast for B2B marketing data spending through 2024, key trends affecting growth, and guidance to marketers on investing in third-party data.

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About the Author: V. Moss