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2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies.
Are you doing enough to win over your audience and stay ahead despite these changes?
Looking to employ the right strategies to reach (and convert) your ideal customers with modern digital marketing tools?
On August 2, I moderated a webinar with iQuanti’s Senior Vice President of Digital Solutions, Sreekant Lanka.
Lanka demonstrated the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape.
Here’s a summary of the webinar. To access the entire presentation, complete the form.
Key Takeaways
Planning: Use data and analytics to assess media channels over time, account for external fluctuations for an optimal media mix, and align campaigns with Smart bidding best practices as AI/ML increases in marketing prominence.
Audience: Platforms enhance AI/ML capabilities to target relevant audiences, while marketers can boost outcomes through a robust first-party data (1PD) strategy, optimizing setup, and offering tailored assets for conversion.
Creative & Experience: Enhance the user experience by combining fresh visual styles and messaging with AI and human analysis to understand what makes content resonate.
Measurement & Optimization: Use Incrementality tests to gauge channel value beyond last-click attribution and focus on business goals for inter-channel optimization.
Key Considerations In Planning Media Channels
When planning media channels, it’s essential to know how the different parts of a campaign usually work together.
What A Typical Campaign Flow Looks Like Today
Planning.
Audience.
Creative experience.
Measurement & Optimization.
[Explore in detail what each part looks like.] Instantly access the on-demand webinar →
But how do you drive more performance? Consider strategies to gain a competitive advantage.
Aspects Of The Campaign Flow That Give You An…
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