This day in search marketing history: February 20

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Google stops supporting meta news keywords tag

In 2018, we learned that Google had quietly dropped support for the news meta keywords tag.

Google did not announce this change, which had actually happened months earlier.

It was Google Webmaster Trends Analyst John Mueller who confirmed this on Twitter:

“It looks like we dropped support for this around the time when we removed it from the help center. Keeping it on pages is fine, we just don’t use it for Google News anymore.”

Using the news meta keywords tag no longer helped Google understand your news content. Google ignored it the same way they ignore the normal meta keywords tag.

Google introduced the news meta keywords tag specifically for publishers in 2012.

Also on this day

Google: Spam less than 1% of Maps content

2020: Spam represented less than 1% of the 20 million daily contributions Google received on Maps.

Google adds new image license metadata for licensable image label

2020: Google was beta testing a new way for sites to display licensing information about content that appears in Google Images.

Advertisers can now view Google mobile speed scores for more landing pages

2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.

Bing to require LegitScript certification for addiction recovery advertisers

2019: Drug and alcohol addiction recovery centers would have to be certified before running an ad campaign and could no longer use lead generators.

Yelp tests offline attribution using guest WiFi and email matching

2018: The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.

Google says no algorithm changes in new deal to demote pirated content in UK search results

2017: Google and Microsoft Bing agreed to reduce pirated content from their search results in an agreement named the Voluntary Code of…..

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