Private Wealth Digital Assets Study Finds Investor Interest in Digital Assets Remains High

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Four out of five of high net worth individuals (HNWI) and family offices are already invested in digital assets
Mass affluent individuals have increased their investments despite dour market sentiment
Majority of investors believe education and clearer regulation will drive greater adoption

SINGAPORE, Dec. 7, 2022 /PRNewswire/ — The largest study this year which surveyed 1,500 international investors on their attitudes and investment strategies with respect to digital assets was published today Matrixport, one of the world’s largest digital assets financial services ecosystem named by CB Insights as the 50 most promising blockchain companies in the world in 2022. Titled the “Private Wealth in Digital Assets Study 2022,” the study’s respondents consisted of single and multi family offices, high net worth individuals (HNWI) and mass affluent individuals (MAI) across five international wealth management hubs — Singapore, Hong Kong, Taiwan, Australia and the United Kingdom.

Commissioned by Matrixport and produced by FT Longitude, the specialist research and content marketing division of the Financial Times Group, the study found that 80% of HNWIs and 70% of family offices said they were either very interested or highly interested in digital assets and four out of five HNWI and family offices have been investing in digital assets in the past year. Less than 7% of HNWI and only 10% of family offices were uninterested in investing in digital assets. These sentiments remained largely the same even after a significant drop in the market capitalization of digital assets in the wake of the Terra Luna collapse in May 2022.

Digital assets have also continued to attract the attention of MAI, catching up to other investor types in terms of interest in investing in the asset class. While only one in four were interested before the digital asset market capitulation in May 2022, half now say they are keen to have digital assets as part of their portfolio.

Eugene Lim, Head…

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