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Influencer marketing has now become a mainstream form of marketing for brands, businesses and marketers looking to distribute content on social media and reach a broader audience outside of their immediate environment.
It’s no wonder the Fluence Africa Influencer Festival has become the talk of town, attracting over 300 top social media influencers from around the country and the continent at large for its very first gathering.
Taking place on Saturday (January 28) at the Focus Rooms in Modderfontein, North of Johannesburg, the festival will provide an entirely new learning and collaboration experience for influencers as well as the opportunity to connect with leading consumer brands. And the on-site event will be live streamed to ensure it reaches those who’re unable to attend in person.
Hosted by renowned SA comedian Donovan Goliath, a line-up of eight influencer marketing experts will share effective secrets shaping the influencer landscape in South Africa and answer questions that will help upcoming influencers to create, build and maintain a leading and financially viable influencer brand.
They will also offer an in-depth look at what 2023 has in store in terms of lifestyle trends, tech developments and content requirements within the influencer space and will advise on how best to speak to Gen Z, the fastest-growing base of social media users, in a real and accessible voice.
Tiktoker Ramz is among keynote speakers who will advise on how brands can create authentic connections that are aligned to their channels.
The panel will also share advise on how they can create authentic connections with brands that are aligned to their channels and on how to connect their followers with brands that they’ll love.
Key themes at the festival will include how to develop a digital brand strategy, content marketing, social media marketing, personalisation, SEO, community management, understanding consumer behaviour and much more….
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