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New Delhi: The pandemic has changed many perceptions. With no events or physical brand launches during the pandemic, organic content marketing became a weapon of choice for traditional marketers. Today, it holds its significance, with marketers discovering its impact. As per the Content Marketing Institute, Insights for 2023 Research Report, 71% of the B2B marketers surveyed say content marketing has become more critical to their organization in the last year.
That said, only about 29% of the respondents consider their organizations successful with their content marketing skills. This is due to various reasons, such as the need for knowledge on how to devise an effective content marketing strategy, access to content marketing experts and additional staff.
In a recessionary digital world, brand leaders seek a more expansive but focused reach, digital impact generator, flexible and customizable, creative and non-templatized and cost-effective campaign standards to influence an overall business outcome.
In India, marketing and communication specialist agencies have stepped in to address this huge gap. Among these firms, one Mumbai-head-quartered firm, MediaValueWorks (MVW), has found great success in its organic content marketing niche. The firm has experienced enquiries growth of over 200% in the last two years.
Rachana Chowdhary, Founder, MediaValueWorks, said, “Over the last decade, we enabled global organic content marketing outreach across 68+ countries in over 25+ foreign languages. Organic content marketing for domestic and international markets has emerged as a preferred choice among our customers.”
Knowing granular facts about the customer, understanding their different target markets, visualizing the needs of customers’ customers, research and data on competitors and knowledge on ethics and governance are vital to devising a core organic content strategy. The company’s content result-driven content strategy goes much beyond SEO and…
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