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The company’s Radio Station plugin makes it easy on WordPress
Supply Side is a series of occasional interviews with industry manufacturers and service providers.
Software development company Netmix builds professional-grade WordPress tools for the radio, music and news industries. Its flagship product, Radio Station, is a WordPress plugin that allows broadcasters to build and manage their show schedule on their WordPress website(s).
The company also offers a Station Directory on its own website, which pulls and aggregates live schedules from WordPress-powered radio stations around the world.
For this installment in our Supply Side series, we asked Netmix CEO Tony Zeoli about the history of the company, the services it offers broadcasters and what users can get out of the newly-upgraded plugin Radio Station Pro. He answered our queries via email.
Radio World: For those unfamiliar, what is Netmix?
Tony Zeoli
Tony Zeoli: Netmix LLC is the holding company operating Netmix.com and our WordPress plugins Radio Station (free) and Radio Station Pro. Stations using our WordPress plugins can opt-in to list themselves in Netmix Station Directory, which pulls their show schedule and related metadata via API from their station website into the directory. It’s the first and only directory of radio station websites on WordPress.
The key benefit for stations developing a cohesive digital strategy is, when they use the free or Pro versions of Radio Station, they get a high-quality backlink to help their station website rank higher with search engines.
Netmix.com is still in its infancy while we focus our efforts on growing our plugin user base, which is the primary focus of the company at this time, but we see it playing a major role in our developing ecosystem.
A screengrab of the Netmix Station Directory on netmix.com
RW: What’s your mission? What need(s) does Netmix fill that may have…
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