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Adding another important element in building out robust digital backend toolbox.
SAN DIEGO, CA / ACCESSWIRE / December 8, 2022 / Live Current Media, Inc. (“Live Current” or the “Company” – (OTCQB:LIVC) announces that it has signed a non-binding letter of intent (“LOI”) to acquire GoFamer Oy (“GoFamer”) of Finland in an all stock transaction.
The Transaction
Pursuant to the terms of the LOI, Live Current will purchase all of the outstanding share capital of GoFamer Oy in an all stock transaction valued at $250,000. As part of the transaction, Jere Virtanen, GoFamer’s CEO and founder, will enter into an employment agreement with Live Current on mutually agreeable terms. The final transaction is subject to due diligence by both companies.
About GoFamer
GoFamer is a full-service technology company and expert partner in the constantly changing influencer marketing, sponsorship and digital marketing world, also known as the creator economy. GoFamer’s platform solves multiple challenges facing creators and digital marketers by providing transparency and reliability to campaigns, aids in advancing online activities and generates reports with only a few clicks.
The acquisition of GoFamer will complement Live Current Media’s consumer facing digital platforms, including the popular video streaming platform Kast and augmented reality application Guru, by enabling the Company to offer creators a well rounded and highly unique value proposition in the digital and content marketing space integrated with flexible and intuitive creator monetization tools.
“GoFamer’s analytic toolkit nicely complements Live Current Media’s wider digital product portfolio,” said Live Current CEO Mark Ollila. “Integrating the GoFamer platform into our products’ backend system will allow us to harness valuable data that we will be able to offer our corporate and platform partners and Independent Creators. Tapping into powerful analytics and data that GoFamer can provide clients with while leveraging Live…
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