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Blogging is a popular marketing channel.
According to Orbit Media, nearly 80% of the surveyed businesses use blogs for marketing, while getting traffic and promoting that blog content are two biggest challenges they are facing:
The fundamental solutions to both of these problems is obvious: A good blog promotes itself.
How can it be done? You need your readers get involved into promoting your blog by sharing it, adding comments and encourage others to do so too.
Blogging used to be the most social forms of creative writing, until people stopped engaging with blogs.
It is understandable: There are so many personal feeds these days where people prefer to share their thoughts and interact with others. It is very difficult to get them to spend time engaging with your blog – they would rather spend that time on their own wall.
How to generate more interactions on your business blog?
Here are 7 steps you should be mindful of when you’re trying to develop customer engagement with your marketing content, whether it be a blog, newsletter, podcast or video series.
1. Be Consistent
The first step is the hardest, right? Especially if your content is being created in-house, where time and resources never seem to stretch far enough. But a consistent stream of new content is the best way to build a reader or viewer base.
Plan ahead (as little as 3 months, as much as 6 months) with a simple content calendar of what topics you want to concentrate on. This way you won’t find yourself struggling for ideas at the last minute and ultimately losing steam.
Additionally, it’s a lot less stressful to produce a piece of content once a month, as opposed to once a week. So enlist a small team of people who can create content for your site. This will keep the voice and perspective fresh and the reader engaged, with less burn-out.
There’s also a handy social media calendar template to keep you even more organized.
2. Speak to Your Audience
“Everyone” is not your audience. Let’s take an…
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