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In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the legal marketing and public relations industry.
Robyn Addis has worked in legal marketing at two of the largest firms in Philly, leading a marketing team, creating and implementing firm-wide marketing expense and ROI tracking systems, and designing and executing hundreds of marketing and business development events. In 2019, she joined Legal Internet Solutions Incorporated as Chief Operating Officer/Chief Marketing and Business Development Officer, taking the skills she learned in Big Law and adapting them for small to midsize firms.
At LISI, Robyn developed a strategic plan outlining five new lines of business, a reimagined revenue/pricing model, and the infrastructure required. The result in 2020 was a record-breaking 57% growth in her first year.
In addition to her role at LISI, Robyn coaches women to achieve career fulfillment, she serves as Director-at-Large for the Legal Marketing Association Northeast Region Board, and she runs a household of three children, a first-responder husband, a one-eyed rescue cat, and a bratty cockapoo.
Robyn Addis: We both attended Thomson Reuters’ 30th Annual Marketing Partner Forum this past week in sunny southern California. Today’s episode is our chance to talk about what we took away from the conference. Gina and I actually both happened to co-present with several other panelists at MPF on social media for small to mid-size firms.
Gina, I’m interested to hear your big takeaway from the conference, maybe that one thing that really stuck out to you.
Gina Rubel: If you want to look at any of the coverage on Twitter from the conference, they used the hashtag #MPFDiamond since it was their diamond anniversary.
Thomson Reuters has this fabulous survey with data, the marketing partner survey, and in…
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