[ad_1]
Nitin is the founder of QRCodeChimp. He’s a technology leader with over two decades of technology development and management experience.
getty
There’s been a long, ongoing debate on sales vs. marketing. Both marketing and sales are instrumental to business success. The former is responsible for creating advertising campaigns, boosting brand awareness and generating leads. The latter is responsible for converting those leads, building relationships and generating revenue.
The debate arises when one thinks the other isn’t fulfilling their purpose. For instance, the marketing team may think the sales team isn’t properly approaching the prospects and closing enough leads, and the sales team might feel they’re not receiving quality leads from marketing.
This conflict is hazardous for business. Sales and marketing must work coherently to ensure business success.
Achieving it, albeit challenging, is possible. Here’s how to do it for your business.
Create a culture of collaboration.
How often do your sales and marketing teams sit together to brainstorm ideas and identify opportunities? The lack of communication between sales and marketing teams can cause disconnect and conflict. Therefore, enabling seamless collaboration is the first step in bringing the two departments together.
You can create a collaborative culture by holding joint meetings between the two departments. This way, you can ensure both teams know each other’s objectives and challenges. At QRCodeChimp, for example, we conduct combined meetings for sales and marketing to make sure everyone is on the same page.
Unify the sales and marketing funnel.
Marketing and sales teams often follow different funnels. A marketing funnel is comprised of awareness, consideration and conversion stages, whereas a sales funnel includes lead generation, lead qualification and closure. Unifying the sales and marketing funnels is the key to sales-focused marketing.
For example, the marketing team should continue to…
..
[ad_2]
