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With the use of marketing technology (MarTech), organisations can better co-ordinate and assess their efforts across all channels and touch points with their customers. Artificial intelligence (AI), extended reality (XR), web 3, the metaverse, big data and analytics are among the technologies being used by marketing firms in 2023 and beyond.
Furthermore, both social commerce and omnichannel marketing continue to be the most effective forms of advertising and promotion. In addition to the mass distribution of targeted advertisements, voice-assisted marketing is additionally used. Low- and no-code platforms are being used by enterprises for automated ad scheduling and performance monitoring. Finally, marketers are responding to the growing concern about the privacy of their customers’ personal information by developing more open, intent-based marketing strategies. Let’s dig further to study these trends in detail.
MarTech trends impacting marketing strategies
Even though marketing technology is always developing, we discovered that only 40% of the marketing technology stack is actually used. When planning your strategy for engaging customers digitally in 2023, keep these MarTech developments in mind.
1. Proliferation of “zero-knowledge” databases
The value of big data to businesses is higher than ever. One of the biggest developments in digital marketing in 2023 will likely be companies taking more initiative in their data-collecting efforts. One possible use of form design is collecting client feedback ahead of a new product or service launch. Short and sweet forms are acceptable in order to keep users interested.
2. Increase in the use of conversational AI-like chatbots
Small firms will have easier access to chatbots and other forms of conversational AI as they spread across the industry. Even if you’re busy with other things at odd hours of the day or night, these tools can answer your clients’ fundamental queries. The advent of AI-driven marketing is already…
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