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If you’re a web design agency, an online business, an SEO expert, a PR company, copywriter or journalist, over the past three months you’ve probably been asking yourself the million dollar question ‘Should I use AI to create website content?‘.
We asked Ben Williams from OutReachPro, a leading website monetisation company who create SEO content for link building and content marketing) to give us the low-down:
Using AI to create website content is a bad idea… at the moment
As technology continues to advance, businesses are constantly looking for ways to automate their processes and increase efficiency. One such area where automation is being considered is in the creation of website content. However, the question remains – should you use AI to write website content? While AI-generated content may seem like a quick and easy solution, the truth is that human-generated content is still the best option for SEO. Here’s why.
Search engine AI content detection
First and foremost, search engines are getting smarter at detecting AI-generated content. While the idea of using AI to churn out blog posts and website copy may seem appealing, the truth is that search engines are now more adept at detecting when content is generated by machines.
There is increasing talk of AI watermarks to prevent the internet becoming an ever expanding sea of auto-generated content. Even now, if search engines detect that your website is using AI-generated content, it can result in penalties and a lower search rankings. In fact, Google has explicitly stated that it penalises websites that use automated content generation.
Interestingly, as incredible as Chat GPT is, our staff members were able to easily detect which content had been produced by AI. They were presented with 20 pieces of content on similar subjects, ten of them having been written by AI. They each picked out all 10 AI pages.
It may be a small sample, and AI’s intelligence grows every day, but AI content is…
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