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Lauren Mabra and Lauren Ferry, both 25, are the cofounders of a social marketing agency.
The business makes user-generated-content-style videos and books five figures in monthly revenue.
The duo shared their advice for launching a UGC service and scaling the business.
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Unlike many of their Gen Z peers, Lauren Mabra and Lauren Ferry weren’t interested in becoming influencers.
Mabra and Ferry, who are both 25, were brainstorming how they could use their skills in social-media marketing and film to build a business without being the face of a personal brand. The two friends discovered user-generated content, or UGC, a marketing tactic where brands hire unaffiliated creators to film and produce social-media content.
Mabra said the business specializes in UGC-style videos that feel organic but are still created for marketing purposes.
What started as a freelance side hustle in November 2021 to help other businesses grow is now a startup called Lauren Labeled. The two have hired more than 40 creators to make content and regularly book five figures in monthly revenue, documents viewed by Insider show.
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