Is mega influencer marketing on the verge of its extinction?, Marketing & Advertising News, ET BrandEquity May 19, 2023 [ad_1] Representative imageBy Shilpa Sharma A Brand is no longer what we tell the customer it is – It is what customers tell each…
Sage credits marketing investment in helping drive double digit growth May 17, 2023 [ad_1] Investment in brand increased to £411m, helping “drive results”, according to its CEO , who also flagged increased efficiencies in marketing. B2B business…
Content and intent as key players May 11, 2023 [ad_1] The adage “content is king” is valid and will stay so. With the progression of AI, “Intent” will be the “Emperor”, making this…
Why Brands Should Control User-Generated Content April 26, 2023 [ad_1] Opinions expressed by Entrepreneur contributors are their own. User-generated content (UGC) is a sweeping trend at the intersection of social media, ecommerce and…
How Generative AI is Revolutionizing Marketing: The Future is Here April 18, 2023 [ad_1] Share Tweet Share Share Email Marketing has come a long way since the advent of print media,…
AMC Networks Elevates Kim Granito to Head of Marketing, Replacing Len Fogge April 12, 2023 [ad_1] AMC Networks has tapped Kim Granito, executive vice president of integrated marketing and AMCN Content Room, as the company’s new head of marketing….
How to Upgrade Your Digital Branding With User-Generated Content March 30, 2023 [ad_1] Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that…
How to Start a User-Generated-Content Business and Earn Income Online March 17, 2023 [ad_1] Lauren Mabra and Lauren Ferry, both 25, are the cofounders of a social marketing agency. The business makes user-generated-content-style videos and books five…
OTT content, retail media and localisation of sports to dominate ad, marketing industry in 2023: Report February 15, 2023 [ad_1] As part of its This Year Next Year (TYNY) Adex 2023 report, GroupM India stated that OTT content, retail media and localisation of…
OTT content, retail media and localisation of sports to dominate ad, marketing industry 2023: Report February 15, 2023 [ad_1] As part of its This Year Next Year (TYNY) Adex 2023 report, GroupM India stated that OTT content, retail media and localisation of…