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As a small business owner, you might think branding is something that’s best left to the Apples, the Googles and the McDonalds of the world. But the truth is, it doesn’t matter how big (or how small!) your company is; if you’re in business, you need to think about branding your business. And according to a survey we at 99designs by Vista conducted, where the majority of small business owners (78%) reported that visual branding has a significant impact on their revenue growth, your bottom line will thank you1.
Larger companies have larger budgets to spend on branding. But you don’t need an Apple-sized bank account to build an effective branding strategy from the ground up. There are plenty of things you can do to help your business stand out, grab your customers’ attention, and make your business memorable without blowing your budget.
Let’s take a look at five branding strategies that will help you take your small business to the next level.
5 branding strategies for small businesses:
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Define your brand identity
Get visual with your branding
Establish yourself as a subject matter expert with the right content
Look for partnership opportunities
Be a superhero for your customers
1. Define your brand identity
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We’ve just sent you your first lesson.
Branding is more than just a logo you slap on your website. Your branding is who you are as a company; it’s your values and your mission, it’s the way you treat your customers, it’s the look and feel of your visual assets. So, before you can move forward with the more tactical steps in your branding strategy (like designing your logo), you need to take the time to get really clear on who you are as a company—or, in other words, your brand identity.
There are a few steps to the process:
Figure out who you are
If you already have a clear idea of who you are as a brand, that’s great—but if you don’t, that’s ok, too. It’s just time to do a little corporate…
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