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Marketing has come a long way since the advent of print media, and even more so since the era of radio and television. The introduction of digital media and social platforms has transformed the way businesses connect with their target audience. However, marketing is ever-evolving, and staying ahead of the curve is crucial for businesses looking to make a lasting impression. In recent years generative artificial intelligence, or AI, has emerged as a cutting-edge technology revolutionizing how marketers engage with their audiences.
Generative AI is an algorithm-fed system that utilizes existing content to create new content. This process involves analyzing text, audio, videos, pictures, and simulations to learn patterns and trends that can inform the creation of new content. The goal of the system is to “teach” machine learning systems to think and create new content. This technology is the perfect fit for marketers looking to create highly personalized content that resonates with their audience.
Generative AI has been rapidly adopted by major industries, including legal and professional services, high-tech and telecom, financial services, retail and consumer goods, automotive and assembly, and pharmacy and healthcare. In the last five years, the use of AI in marketing has more than doubled, and the numbers continue to grow. The technology has become a go-to solution for email marketing, marketing lead scoring, customer service routing, fraud detection, cross-selling and upselling, and service chatbots. The technology has also expanded to assist with new areas of growth.
AI marketing tools, including Chat GPT, Make-A-Video, DALL-E, Bard, and Nova, are creating new opportunities for marketers. For instance,…
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