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A customer interacting with FFFACE.ME’s AR mirror for the new Mugler fragrance Angel Elixir … [+] campaign.
FFFACE.ME
Augmented reality mirrors offer a lot more then just virtual fitting rooms for physical garments or the ability to wear digital fashion looks in (semi) real life.
For retailers across fashion and beauty, they’re being used increasingly as a tool for visual merchandising or out of home advertising — one that comes with the added benefit of free social marketing via user generated content.
To support the launch of its global Tabby Bag campaign, Coach has teamed up with augmented reality platform ZERO10. Until June 5, at Coach’s Soho New York store, digital versions of the Tabby Bag are available for try-on through ZERO10’s in-store AR Mirror and latest innovation, the AR Storefront.
Customers in-store can choose from eight digital variations of the Tabby alongside special digital effects such as butterfly wings while the tool’s Photobooth mode allows them to download their digital look and share it on social media via the ZERO10 app.
Outside the same AR effects will appear on the user’s body via an automated process based on a timer sequence when they stand in front of the AR Storefront. Both tools are powered by computer vision that renders clothing in 4k resolution in real time.
According to ZERO10 CEO George Yashin, it’s all about “enabling customers to experience digital fashion and technology in the real world.” Retail, he said in a statement, is “heading to the moment when the AR Mirror will become a fully-functional store itself,” continuing that the benefit for the retailer, is the ability to attract new customers via new channels of interaction.
ZERO10 AR mirror activation at the Coach store in Soho New York.
ZERO10
Previously specializing in digital clothing try-on, this is the first time the platform has expanded its capability to bags.
The activation follows a collaboration with Coach during Metaverse Fashion…
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