Meltwater x Twitter release a new report revealing how fashion is discussed on Twitter

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Meltwater, a global leader in media and social intelligence, has released The Fashion Industry’s New Era. This new report based on Twitter data highlights the key trends in the fashion industry that marketers and advertisers should care about in 2022 and beyond.

Released in partnership with Twitter, this report explores the conversation drivers around top trending fashion topics on Twitter over the past year— including luxury fashion, meta fashion, handmade fashion, inclusive fashion and retro fashion – as well as ways that brands can stay ahead when it comes to responding to these conversations.

“To create innovative and impactful marketing strategies, you must have a comprehensive understanding of your target audience. The Fashion Industry’s New Era report, developed in partnership with Meltwater, taps into the global fashion conversation on Twitter to identify meaningful insights and emerging trends within the industry,” says Lauren Jenkins, head of the Twitter Official Partner Program. “The insights shared within the report provide fashion marketers and advertisers with a solid foundation they can use to build out their future marketing strategies.”

Key trends

The fashion world embraces luxury like never before

The past year has seen fashion lovers shedding their work-from-home sweats for capital-L Looks meant for seeing and being seen. High-end fashion conversations are flourishing on Twitter, and have grown 16.7% between March 2021 and February 2022. With an average of 20,000 mentions per day, this category saw the largest increase in mentions compared to other verticals like athleisure, fast fashion, and street style.

The rise of meta fashion

Over the past year, conversations about meta fashion have increased more than 1,500% as the metaverse, VR, and AR have entered the wider cultural consciousness. Across 1 million conversations that reached more than 330 million Twitter users, meta fashion netizens focused on luxury and designer pieces like…

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About the Author: V. Moss