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Following the latest and greatest B2B marketing trend may not revolutionize your business, but the knowledge can help you keep a pulse on the competition. When you can take a step back and look at your place in the market and the trends impacting it, you’ll be able to make more strategic decisions.
B2B digital marketing is constantly evolving as new technologies take hold and consumers change their purchasing habits. At the beginning of last year, your company might not have had TikTok on its list of marketing channels, but today? It’s definitely worth considering.
What Is B2B Marketing?
Business-to-business marketing, referred to most commonly as B2B marketing, is the practice of marketing products or services to other businesses — as opposed to typical individual consumers, which is B2C marketing.
Since a B2B business isn’t trying to market to the general public, the B2B content it includes in its marketing campaign can focus more on the bottom line for buyers. Most B2B buyers are corporate leaders and decision-makers, so their No. 1 priority is the return on investment (ROI) and how a product or service affects business. That’s not typically high on the everyday consumer’s list of purchasing needs.
By keeping up with new marketing trends, B2B marketers can create personalized and competitive content (especially on social media, but more on that later) that resonates with B2B customers. Strong B2B brands have the ability to sell their products and services in such a way that acknowledges that their consumers are businesses rather than ordinary individuals, and they effectively tailor their messaging accordingly. They speak to their consumers from a business viewpoint, demonstrating a clear understanding of how their offering can meet their customers’ business needs.
A Snapshot of B2B Marketing Spend
It’s no surprise that the last couple of years have had a major effect on digital marketing spend, due to COVID-19,…
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