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Before founding dipp, Jennifer Chen and Mikhail Abramov spent 15 years working as art directors in New York City. During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks.
“Salespeople have sales needs, they communicate with the marketing team and then once the marketing team has a direction they brief a designer, then the designer goes back to the marketer, and then the marketer goes back to the designer,” she said. “There’s that vicious cycle that slows down the entire process because nobody understands the needs and workflow of the other department.”
Dipp was launched three years ago to automate much of that workflow, and allow marketing and design teams to collaborate more effectively, while focusing on their own performance metrics. For example, if a marketing team wants to update a price on their ad, all they need to do is enter it into a spreadsheet instead of asking a designer. The Taipei-based startup recently raised $1.5 million in seed funding from investors including SparkLabs Taiwan, Palm Drive Capital and content-tech unicorn Tezign, and will launch generative AI-powered features soon.
To use dipp, brands first set up a brand guideline with information including fonts, colors and layout (or they can upload an Adobe Photoshop file). That data is then turned into a dipp file with everything remaining editable. Then prices and other information for ads are uploaded into a spreadsheet, with each row representing a product, so visual assets can be edited in batches. This helps marketing and design teams keep up with the massive amount of visual content that is needed to sell online—Chen said brands typically generate 300 to 500 images at a time, which dipp can help them do in minutes.
dipp’s team
dipp’s team
The brands dipp works with are typically Fortune 500 companies in apparel and beauty…
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