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Melanie Hoptman, COO for LiveRamp APAC.
The past year has certainly been eventful for the advertising industry, which had to adapt to the explosion of retail media networks, growing signal loss from antiquated identifiers, and navigating ongoing hurdles like privacy regulation and a looming recession.
As these companies prepare for a new calendar year, marketers, retailers, publishers and their partners will need to create more efficiencies, better prove ROI, and deliver on ever-heightening consumer expectations.
That’s why the experts over at LiveRamp – leading data collaboration platform which helps power advertising for the likes of Woolies, Microsoft and JD.com is bringing you its…
6 retail-marketing trends to watch in 2023, including:
Trends can be attributed to Melanie Hoptman, COO for LiveRamp APAC.
Media networks rise beyond retail
Media networks are set to expand beyond retail as other verticals – such as travel and finserv – look to replicate their success
Data monetisation without retail media networks
Retailers who don’t already have a media network will explore alternative ways to monetise their data through DSPs and other partners. With 90% of Australians preferring in-store grocery shopping*, retailers will also seek new ways to monetise in-store assets to reach consumers
Data collaboration becomes a necessity
Data collaboration will proliferate as marketers look to increase ROI during a wobbly economy. For example, only through data collaboration with partners can brands or CPGs gain a 360-degree view of customers
Data utility meets data privacy
Data clean rooms will continue to gain market share as companies look to improve planning, measurement and activation in a secure and privacy-first way
CTV will be a bright spot and growth driver amidst advertising’s macroeconomic woes.
There is a massive shift from using…..
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