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By Gyanendra Pati
Generative Artificial Intelligence (AI) has rapidly emerged as a game-changer in various industries, and marketing is no exception. By leveraging the power of deep learning algorithms, generative AI has opened new possibilities for businesses to adopt transformative marketing strategies to create business value and ensure customer delight. AI holds huge potential to help marketers augment their creativity, help create precise segments to go after, personalize their message, orchestrate focused campaigns, and create compelling and personalized marketing content that can strike a chord with its customer. And that is why it should be among the top priorities for any chief marketing officer (CMO) to unravel the possibilities of AI.
Customer-centric sectors such as fintech, and e-commerce have already started piloting AI strategies while many other sectors are expected to slowly follow the same path. But undoubtedly, AI will usher in a new paradigm in marketing as the experts will now be able to focus primarily on customers’ behavioral patterns rather than operations, and of course better targeting.
The global artificial intelligence market size was estimated at $136.6 billion in 2022 and is expected to reach USD 196.6 billion in 2023, which is expected to rise to $2 trillion by 2030.
In a nutshell, let’s see how AI can be used for marketing. From crafting engaging campaigns that can resonate with target audiences, and drive personalised conversions, generative AI can transform the way marketing is being perceived today.
How AI can revolutionize branding
Till date, the AI that was so far integrated with marketing strategies was just the tip of the iceberg. For instance, we have seen how companies have been using chatbots to automate customer service. Now, going forward we will see how chatbots can personalise the conversations, help the customer with precise answers and so on. This can change marketing strategies for industries…
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