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Contentful unlocks the power of digital content with a new portfolio of capabilities and products to further enable customers to build market-leading digital experiences – faster and at scale
Contentful, a leading composable content platform for digital-first business, today unveiled its vision for composable content and several new product innovations. During the 2022 Fast Forward Live, Contentful showcased projects with forward-thinking customers and partners, including Moderna, BMW and MINI of UK, Apply Digital, and Splendid Unlimited, and announced the new Contentful Studio™ product, platform orchestration capabilities, and App Framework features. These new capabilities for the Contentful® Composable Content Platform further deliver on the company’s vision and leadership in the content management and delivery space, and help reimagine the way organizations compose and connect content to deliver customer experiences at scale.
Today, no matter the size or type of business, content is the customer experience. However, creating, organizing, and orchestrating content can quickly become a complex and inefficient task. Understanding that content and data are at the heart of compelling experiences, businesses need content to be easily composable and adaptable to new challenges caused by the accelerated pace the market demands. The Contentful® Composable Content Platform is designed to facilitate this efficiency and deliver mission-critical capability, unlocking the power of digital content.
“In its simplest form, composable content allows us to respond and adapt to the dynamic needs of our customers,” said Barbara Salami, Vice President of Digital, Commercial, Moderna. “That’s what we want to do. We don’t want to be playing catch-up, we want to have the ability to quickly anticipate, learn, and adapt. That is where we need to be to win the hearts and minds of our stakeholders.”
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