ChatGPT and Health and Wellness Brands: What You Need to Know

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ChatGPT is an AI chatbot that responds to questions or prompts in a conversational and human way. This can have huge implications for your brand voice, marketing strategy, and how you communicate and connect with customers.  

As a YMYL brand, you cannot dive headfirst into ChatGPT.  

Here’s what Vicki, Know Agency’s lead content wizard/specialist, says about ChatGPT: 

“Ask yourself if you would be happy reading a blog written by an AI-tool. Would you trust the information and the brand? Would you still have a personal connection to the brand? Tread lightly with ChatGPT. Don’t rely on it. You and your brand cannot be replaced by artificial intelligence.”  

You know Google has extremely high standards for brands classified as Your Money Your Life (YMYL).  

Google wants its search quality evaluators (real humans reading and scoring your content) to pay very close attention to the amount of effort, originality, and talent or skill that went into the creation of the content. And Google stresses that for pages on YMYL topics, accuracy and consistency with well-established expert consensus is important.  

The words that jump out to me (and hopefully you) are: accuracy, effort, originality, expert, and talent or skill. As a YMYL brand, you need to be 100% confident that your content ticks all of these boxes.   

And this is why I strongly recommend against using ChatGPT to create your content. 

ChatGPT doesn’t even want you using it to create your YMYL content… Here’s a snippet of what ChatGPT told me when I asked it about using it to create YMYL content: 

ChatGPT can be used to generate text, but it is important to note that it is a language model and not an expert in any particular field. Additionally, it is important to consider the ethical implications of using AI-generated content for your website, especially if it falls under the category of “Your Money or Your Life” (YMYL) content, which refers to…


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About the Author: V. Moss