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We live in the era of social media. It is so widespread that hardly anything gets unnoticed and is not discussed on social media platforms.
Currently, 57.5% of the world’s population is on social media. According to a Pew Research report, seven-in-ten Americans regularly use social media, and 84% are teenagers.
Some Influential Social Media Companies
With 2.93 Billion users, Meta’s Facebook is an undisputable market leader among social media companies. Among video-sharing platforms, Google’s YouTube and ByteDance’s TikTok are notable.
Besides these, social media today consists of many other popular platforms like Twitter, Reddit, Instagram, Snapchat, WeChat, and WhatsApp.
What Is Social Media Marketing?
Social media platforms connect a broad audience, support human-to-human interactions and host a plethora of media of multiple formats daily.
For these benefits, social media has become one of the top priorities for brands’ and enterprises’ marketing teams to scale their growth.
Social media marketing (SMM) is a form of digital marketing that utilizes the unique capabilities of social media to grow business, increase site traffic, achieve sales and advance branding goals.
The motto of SMM is simple: every social media user is a potential customer.
Social Media Marketing Categories And Challenges
Social Media Marketing can be divided into different marketing categories: content marketing, advertising, social media management, influencer marketing, paid media marketing, etc.
But grabbing the attention of a prospect who is busy scrolling through his social media feed and diverting the traffic to the website for conversion is not easy.
The several challenges associated with social media marketing are as follows:
Lack of a cohesive social media marketing strategy
Capability to cut through the noise and reach the target audience
Intense competition among brands
Lack of community building and holding authentic conversations
Unresponsive customer…..
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