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AMC Networks has tapped Kim Granito, executive vice president of integrated marketing and AMCN Content Room, as the company’s new head of marketing.
In this new role, Granito will continue to oversee integrated marketing, creative, production and events, and the digital and franchise studio for the Content Room. Her expanded oversight will include marketing and brand strategy, including media and performance marketing, creative, digital and social for the company’s U.S. portfolio of entertainment brands.
“AMC Networks’ collection of distinct brands, premium originals and massive fandoms have
endless potential,” Granito said in a statement. “I look forward to leveraging the full marketing spectrum to unlock our portfolio’s unique value proposition for both our audiences and partners.”
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Granito, who joined AMC Networks in 2011, is a media and entertainment industry leader with
more than 25 years’ experience across consumer and integrated marketing, production and
events, and digital media and social. In her current role, Granito built and led a consolidated
integrated marketing team and launched AMC Networks’ award-winning in-house branded
entertainment and creative studio, Content Room, and its franchise and digital studio giving
advertisers full access to AMCN’s premium content through award-winning creative executions.
Previously, Granito spent seven years at the company’s IFC network, where she built integrated
marketing, digital media and consumer social groups when the network went ad supported,
and worked across consumer and integrated marketing to create campaigns for hit series
including IFC’s Portlandia and Documentary Now!.
She also held several consumer marketing, promotions and strategic marketing roles at Viacom and NBCUniversal, including at Syfy where she was a key architect in building the channel’s consumer-facing footprint and advertiser positioning in-market.
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