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Pardon the humble brag, but the B2B Marketing Exchange (#B2BMX) is a must-attend event for marketing practitioners. Given all the economic uncertainties and explosion of new technologies, #B2BMX 2023 will include the most important “need-to-know” information for B2B marketers.
With more than 80 sessions that include Breakouts, Lunch & Learns, Case Studies, Workshops, Keynotes and Labs across five tracks — Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy and ABM In Action Live — there’s something for every marketer in the line-up. Let’s peek into this year’s agenda and see what’s in store.
Given all the technological and artificial intelligence advances that took place throughout 2022, we knew it was imperative to incorporate these changes into the agenda. Pam Didner will tee up the conversation with the opening Keynote titled, “Marketing + The Machine: Sizing Up AI’s Emerging Impact On Efficiency Vs. Risks To Creativity.” Throughout her session, Didner will help attendees better understand how AI impacts the sales and marketing landscape, identify key actions and applications to kick off AI initiatives and share potential AI uses that can impact each stage of buyer engagement.
Continuing that conversation around AI will be:
“Are We Ready To Trust The Machines? Building A More Intelligent Content Stack With AI, Automation & Analytics,” led by Forrester’s Phyllis Davidson, will outline the current state of AI, automation, data management and analytics across key content technology categories;
“The Undeniable & Foreseeable Merge Of Customer Experience & Web3 Integration,” featuring NYCAP3D’s David Morris, will focus on how photogrammetry can create hyper-personalized experiences for Web3 and experiential, immersive marketing campaigns; and
“Scripted Chatbots Are Dead: The Rise Of Conversational AI & ChatGPT,” hosted by Conversica’s David Greenberg, will share insights…..
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