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Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users.
Most likely, you’re on Facebook and use it often. But is your business on Facebook?
Not only that, is your business on Facebook and using a content marketing strategy?
If your audience hangs out on the social media giant, you should answer “yes” to all of the above. Because just existing on Facebook isn’t enough.
If you want to tap into the potential reach you can achieve there, you need a plan. Goals. Consistency. You need to publish the right type of content at the right time.
Let’s look at how to set up your Facebook content marketing.
How Facebook can contribute to your brand’s overarching content marketing strategy
As part of an overarching content marketing strategy, publishing on Facebook can help grow your reach and build brand awareness. It can even drive more traffic to your website and generate leads.
Because of the sheer reach of Facebook, the opportunities for connecting with your audience are far and wide.
By establishing a brand presence there, you may be able to tap into segments of your audience that don’t exist anywhere else online.
By the way, you don’t have to spend a penny on Facebook content marketing if you don’t want to (or if you don’t have the budget).
As long as you have the means to create high-quality content, you can post that content (and distribute other types of content) for free on Facebook.
Initial steps for marketing on Facebook: Create a Facebook Business Page
Before we go any further, first make sure you have a Page set up on Facebook. You can’t market on the platform without one. That includes advertising, by the way.
A “Page” is Facebook-speak for a business profile. These differ significantly from personal profiles, as they offer unique and beneficial features and tools tailored for businesses.
Pages…
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