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Today’s digital marketing encompasses almost every facet of a company’s interaction. Businesses create content strategies across all online channels to grab the attention of an increasingly tech-savvy audience. The backbone of any digital marketing plan is content. It provides value to a website by giving visitors a reason to visit the site. Websites, blogging, and social media advertising are all examples of digital marketing, and any form of textual, visual, video or interactive component that is embedded in the webspace is the content. Content marketing generates 3X the number of leads as traditional marketing while costing 62% less.
What is Content Creation?
Content creation is the process of identifying a relevant topic to write about, designing the wireframe model, formalizing the strategy (keyword or otherwise), aligning all this with a content calendar, and then actually creating the content. Content marketers generate 126 percent more leads than those that don’t. Surveys reveal that a customer reading a blog is responsible for 61% of all internet sales.
Why it’s important in this digital era?
The purpose of digital content is to generate inclination and engagement for whatever the brand desires—typically more sales—by creating a plan that covers many platforms and connects viewers to relevant content.
Digital content needs to be interlinked and engaging in such a way that a Facebook post can link the visitor to a podcast or a blog post that drives traffic to lead-generating whitepapers. Content creation services build and implement strategies to make their content interacts with the array of the platform.
Conversion-oriented content engages audiences and motivates them to act. Visitors become leads, leads become customers, and customers become followers. As you can expect, good content marketing requires strong conversion-oriented writing.
According to a Clutch study, more than 80% of individuals purchase a product or service as a result of…
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