[ad_1]
Robert Afsari is the founder of Campaign Creators, a web design and SEO company that specializes in B2B marketing strategies. In the following article, Robert Afsari explains how utilizing these strategies promises an optimized sales funnel heading into 2023.
The industry defines B2B or business-to-business marketing as any content or strategy that targets an organization or business. Companies requiring such strategies sell goods or services to other businesses rather than individual consumers.
Its purpose is to ensure other businesses are familiar with an entity’s brand and the value of their product or service before converting them to paying customers. B2B marketing is worlds apart from business-to-consumer (B2C) marketing, with different applications, approaches, and strategies.
All industry experts, including Robert Afsari, of Campaign Creators, understands that business-to-business marketing targets the needs, challenges, and interests of people making purchases on behalf of/for their company.
The B2B Buyer’s Journey
Companies must acknowledge the buyer’s journey to craft effective B2B marketing strategies. Like the strategies themselves, it’s different from the experience of individual consumers.
Generally, professionals buying on behalf of their organization go through three stages in this order:
1. Awareness — Robert Afsari says that the prospect experiences a problem or identifies an opportunity. They’re researching to gain intimate knowledge of the issue, giving their concern a name.
2. Consideration — The prospect has defined their issue or opportunity. They’re committed to getting to grips with the available approaches/methods for solving the named problem or chance.
3. Decision — The prospect has decided on their strategy, approach, or method. They’re crafting a massive list of vendors, products, and services that could play a part in their solution. At this stage, they’re focused on whittling the list down to make the best…
..
[ad_2]
