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As a SaaS brand, chances are that a lot of your target users are on LinkedIn. The platform has about 90 million of its 830 million registered users as senior-level influencers and 63 million users who are in decision-making positions.
This makes LinkedIn the preferred organic content marketing hub for 95% of B2B content marketers and a great place to build brand visibility. With the right visibility, you can leverage the opportunities on LinkedIn to generate lots of leads and conversions for your B2B SaaS brand.
Here are seven ways to supercharge your brand visibility on LinkedIn to get the best results:
Related: 7 Ways You Can Use LinkedIn To Blow Up Your Brand
1. Create and optimize your LinkedIn page
First things first, create a company page for your brand. LinkedIn allows you to create a company page simply as you would create a personal page. This is the first step to giving credibility and visibility to your SaaS brand on LinkedIn.
However, there is more to be done than just creating a company page with your company name. Optimizing your page is a necessary next step.
LinkedIn helps you through the process of optimizing your page by identifying steps you should follow to provide useful information that helps your brand visibility on LinkedIn. Optimizing your LinkedIn profile page helps you appear easily on related searches and suggestions. This means you can become easily visible to your target users.
Here are a few ways you can optimize your profile page:
Add an image to your profile page
Write compelling and interesting “About” information
Write a strategic headline
Put up information about your products and/or services
2. Use keywords for SEO
LinkedIn is one of the largest platforms that can make you easily visible on search engines. Content published using the LinkedIn Publisher tool is available on Google searches. Also, there is a good chance for your LinkedIn page to pop up during…
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