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BE Famous (Sohini Ganguly and Shlok Srivastava aka TechBurner)At a time when YouTube was booming with tech reviewers, a boy named Shlok Srivastava from a regular Delhi household, sat googling names for his own YouTube channel. Having always had a connection with ‘fire’, he looked for names around the same. After rejecting names like ‘Techspark’ and ‘Techfire’, Srivastava birthed ‘TechBurner’.
A general perception around the creator economy is that a lot of the creators have probably had one viral video during the course of their content creation journey that proved to be a turning point for them. For Srivastava, however, this wasn’t the case. Interestingly, for him it was all about leaving preconceived notions behind, that proved to be the turning point of his journey
His perception of being an introvert was just one of them. Now, the ‘introvert’ in Techburner strikes a conversation with close to 10 million subscribers on YouTube and speaks to them on a regular basis through his content.
“When I realised I was probably wrong, I started to question every preconceived notion in my head,” he shared. (4.16)
Shlok Srivastava aka TechBurner is a social media influencer specialising in tech reviews. These include all things tech, ranging from the smallest earphones to the biggest electric vehicle, he’s been there, done that.
Having a 2.3 million follower base on Instagram and 263K on Twitter, Srivastava dons different thinking hats for different platforms. “Initially I was confused and nervous, thinking whether I am being fake,” he shared.
What helped Srivastava to get out of this mindset was the mantra – “You can play multiple characters as long as the values and things you believe in, stay consistent.” (5.54)
Key Quotes:
“Brands realise we know more about content” – 6.30
“Brands take even our negative reviews as feedback” – 10.40
“People are okay with even promotional content when the product…
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