What’s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation August 23, 2023 [ad_1] B2B buyers are five times more likely to engage with content than traditional sales outreach, but an oversaturated landscape makes creating engaging and…
How Leveraging Intent Data Aligns Sales & Marketing April 21, 2023 [ad_1] B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more unique challenges. They’re trying to…
6 Retail-marketing trends to watch in 2023 February 28, 2023 [ad_1] Melanie Hoptman, COO for LiveRamp APAC. The past year has certainly been eventful for the advertising industry, which had to…
Transparent & Value Driven [Podcast] November 1, 2022 [ad_1] Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on…
