[ad_1]
Living in the golden era of content today has made content marketing a staple in the marketing business. In the past two years, the art of storytelling has matured and so did the creativity of some of the best marketers in the business. Showcasing all-encompassing campaigns from social media to gutsy in-person activations content marketing truly showcases some of the industry’s most creative minds. Globally, over half (58%) of respondents to Content Marketing Institute’s 2022 report said their content marketing strategy is moderate or slightly different now versus pre-pandemic. Brands are also now working on more daily and authentic content for brand awareness and trust.
Over the last year, many marketers also say that they have been asked to do more with the same resources. Half of all respondents said it has become increasingly difficult to capture their audience’s attention. The most successful marketers are more likely to prioritise the audience’s informational needs, differentiate their content from the competition, and craft content based on specific stages of the buyer’s journey.
MARKETING-INTERACTIVE turned to our results for Marketing Excellence Awards Singapore 2022 to find out which content marketing campaigns impressed the judging panel. These were the top five brands, judged by our esteemed client side marketers, that dazzled with their out-of-the-box content marketing campaigns.
1. Central Provident Fund Board
The Central Provident Fund Board (CPF) is on mission to enable Singaporeans to save for a secure retirement through lifelong income, healthcare financing and, home financing. It launched its #YouGrillWeSpill: Honest Talks with CPF campaign to spark conversations among young Singaporeans about retirement. The campaign welcomed questions from young adults about achieving lifelong goals with the promise of open and honest answers. At the same time aiming to raise awareness about how CPF can help them in their retirement…
..
[ad_2]
