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(Ad) Travel is back in a big way. Though the pandemic might have shut it down in 2020 and even parts of 2021, it’s rebounded and, in some places, even exceeded pre-Covid numbers. Those shutdowns and travel bans were painful, and hotels and resorts suffered from the smaller crowds and uncertainty.
But right now, it seems like almost everyone is eager to get out and travel again. The pandemic is becoming endemic, and we’re learning to live with it. And in the meantime, people are ready to spend the money they saved by staying at home on their thirst for travel and experiences.
And after more time than usual spent at home, having the opportunity again to lodge somewhere else—whether it’s somewhere extra-luxurious, somewhere in a bustling new city, or somewhere close to nature like the mountains or the beach—is even more enticing.
So how can you appeal to these newly energized travelers looking to spend their disposable income on an amazing hotel or resort like yours? Here is your complete guide to marketing strategies for hotels and resorts. Let’s get started!
(Click the links below to navigate to specific sections of this article)
Overview of the Hotel Industry
Steps to Create a Hotel Marketing Plan
Hotel Marketing Channels to Consider
Hotel Marketing Examples
When to Hire an Agency to Market Your Hotel
The Future of Hotel and Resort Marketing
Hotel and Resort Marketing 101
Hotels and resorts are places where people do more than just sleep—they get away from their normal lives and experience something new. Maybe they want to escape the crowds and experience a secluded, peaceful space. Perhaps they want to immerse themselves in nature. Or maybe they’re looking for an exciting urban escape in a new city or an old favorite.
Much like general travel marketing, this wide range…
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