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Mobile sites often have different characteristics and requirements than traditional desktop/laptop browser-oriented sites. Learn ten ways to attract traffic to your mobile site for better customer engagement.
Image: Anna Shvets/Pexels
With the ubiquity of mobile devices, websites tailored towards mobile users are essential to drive business operations, attract new customers and users, and ensure company growth and success.
SEE: iCloud vs. OneDrive: Which is best for Mac, iPad and iPhone users? (free PDF) (TechRepublic)
Many users rely on certain applications like Instagram, Snapchat and fantasy football almost exclusively from their mobile devices, so ensuring your site is modeled after other apps which work well is a good strategy. Here are ten tips for getting the most from your website to bring in the best possible audience.
Top 10 mobile site traffic tips
1. Ensure the site is appealing to small screens
The site should be vertically optimized — meaning users can easily scroll down — and arranged so that the necessary content is easily accessible on the screen. You don’t want users to have to zoom in or expand the display to interact with the site, as that becomes tiresome quite quickly. Avoid the use of tabs or hypertext links, as those are better suited for larger screens.
2. Develop a clean, intuitive and responsive interface
Your site interface should make it easy to navigate, find and return results, and complete actions in a timely manner. Traditional browser users can just hit refresh or F5 to reload a sluggish page, but mobile users often have to go back and then forward or reload the site entirely, so it should return the results they need in rapid order.
3. Use content prioritization to display the most necessary elements
All the primary functions of your site should be immediately available for users, with the most important and/or frequently used functions displayed near the top. Lesser used functions should still be on the main page,…
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