Writing Content from A Search Engine’s Perspective – A Checklist

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Recent stats show that the number of active websites on the web is well above 2 billion. All these websites are competing against each other to earn the top spot on SERPs (Search Engine Result Pages) against relevant keywords. Since thousands of websites are working on a single niche, the competition becomes even tougher. Moreover, you won’t see average netizens going beyond a few top positions on the first SERP against a particular search query. Hence, websites need to come up with content that not only addresses the requirements of the target audience but ticks search engine boxes as well. 

Having said that, it is also worth mentioning that in the modern era, SEO and content marketing work in tandem with each other. Both rely heavily on each other to take a website to the top of search engine rankings. If there is a compromise on any of the aforementioned practices, the chances of a website getting the top spot on search engines get pretty limited. Hence, digital marketers and website content writers must ensure quality content according to the search engine’s perspective. Otherwise, it will be ignored even if it is highly valuable for the target audience. This article will discuss a checklist of all the necessary elements to ensure while writing website content.

Further details are given below:

Come Up with a Click-Worthy Title

The first thing you need to do to ensure that search engines pay attention to the content you have posted on a web page is to create a click-worthy title. The page title serves as the most important signal to search engines when it comes to rankings. Titles help search engines understand the intent and relevancy of a page’s content. 

Hence, you must ensure a click-worthy title that features highly…

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