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In 2023, the award is going to be presented to Navin Rammohan, vice president of Segment Head Marketing at Infosys. Rammohan will receive the award at the 2023 WMA celebration in September.
Co-head Judges, Jerry Daykin, head of Global Media, Beam Suntory and Natasha Byrne, managing partner, UM, along with Belinda Barker, chief executive of the World Media Group, agreed that Rammohan is an inspirational leader who pushes the boundaries of what is considered traditional content marketing, developing new models of collaboration, and using Infosys technologies to create unique experiences.
Rammohan was nominated for several innovative initiatives; most notably, the Infosys campaign around unifying the power of sport to create more meaningful connections between tennis fans and players. Infosys collaborated with tournaments including ATP, Roland-Garros, the Australian Open and ITHF to create unforgettable sporting experiences for fans, players and the media.
This included an industry-first, cloud-based SaaS system called the ‘Infosys tennis platform’, which aggregated multiple data sources. Infosys also launched a 3D art museum for Roland-Garros fans that encapsulated the heritage of the tournament, and they created a virtual platform during the Covid-19 pandemic to host 12 000 VIPs of the Australian Open.
The second campaign was The Sustainability Project for The Economist Group. As digital Innovation partner, Infosys Technologies is leveraging its cutting-edge capabilities to enable users to seamlessly navigate and engage with Economist Impact content and tools.
Through a dynamic framework that customises, organises and prioritises the content that matters most to readers, the combination of meaningful UX and intelligent integration of topics, formats and events ensure readers understand the most critical trends.
“World Media Group members once again nominated a host of exceptionally talented candidates for 2023’s Content Leadership & Innovation Award,” says…
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