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Customers are increasingly buying products on the Internet or researching businesses online before buying. According to a Pew Research study, about 80 percent of Americans say they shop online. E-retail sales globally surpassed $5.2 trillion in 2021, and forecasters say that one-quarter of sales globally will be made online by 2026.
Even those who don’t buy things online will use the Internet to research companies before making an in-store purchase. Indeed, more than half of all consumers always do so.
SEO improves visibility and traffic
Search engine optimization (SEO) is becoming ever more critical in this increasingly online world. Search engine optimization makes your website more easily visible so that when the user searches for your product or service, your business will appear near the top of the results.
SEO organically moves your site higher in the rankings without you needing to buy a pay-per-click ad. Being high in the rankings dramatically improves your website traffic. More than 28 percent of people click on the first organic result. About 15 percent click on the second result, and 11 percent click on the third. Click-through rates decline further from there.
SEO also provides other benefits to your business.
SEO improves your content marketing strategy
Content marketing helps you build trust with potential customers. It improves customer loyalty because customers will continue to return to your website if they find the content helpful.
Without SEO, however, many customers will never see your content. I’ve seen many customers spend time and money on producing content that ignores SEO. As a result, these customers fail to see the loyalty gains they hoped for. SEO is critical to enabling the target audience to find the content. Optimizing for keywords, writing high-quality content, and regularly updating the content are good SEO practices.
SEO gives you a competitive advantage
An SEO strategy can help you stay ahead of your competitors. More than…
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