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By Pranav Jha
“If your business is not online it does not exist!”
The digital world has changed everything. In the modern era of technology, people are inclined towards digitalisation. The Internet is an essential part of our daily lives because it’s the easiest mode to seek information and 60% of users use it for communication, entertainment, and research. Reports suggest that today’s web users spend about three hours a day online taking advantage of changing landscape to discover new things like music or movies before they hit the mainstream. This era of digital transformation offers hundreds of thousands of entrepreneurs the opportunity to leverage digital marketing and other key business strategies, making it difficult to capture the attention of audiences.
Marketing via digital channels resonates with the younger generation, which forms the bulk of a business clientele. Taking this into consideration, let’s look at how digital marketing can enhance businesses in 2023.
Digital Marketing Advantage
“Internet has no borders!” A number of benefits can be derived from digital marketing.
Reaching a global audienceReduced costsIncreased engagement with customersAn effective targeting strategyA variety of content types and strategies
Digital Marketing: Importance
“Be where your clients hang out!”
As we move into the digital age, it is important for businesses to understand how digital marketing can benefit them.
The rules of search engine optimisation are constantly evolving
With most businesses now marketing online, search engine optimisation (SEO) has become increasingly important. Using a search engine to find a business’ website or blog determines whether it will appear in the results of a search. Having a good website can mean the difference between generating more leads and going out of business. Social media, SEO, and analytics are among the upskilled areas for small business owners.
Social media to engage customers…..
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