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What is bulk content creation?
I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on.
Simply put, the process of bulk content production is when you come up with a range of ideas for your social media platforms and produce the content, captions, hashtags, and scheduling for a period of time.
I often find that if you create four to six weeks’ worth of content in advance of them going out on socials, then that would be a good example of this process.
But, here’s the thing: It is a process, and sometimes social media marketing doesn’t completely allow for a linear construct. The world is an unpredictable place and there are trends appearing left, right, and center, so you have to allow for this.
What I am suggesting in this article is that bulk content creation allows you to be productive and plan in advance for your business (or your client’s businesses).
What Purpose Does Bulk Content Creation Have When It Comes To Social Media Marketing?
I have already touched on the purpose above, but I’d like to expand my thinking here.
I always advise people – whether it’s my team, clients, or partners – that sending` out social media posts for the sake of it isn’t going to cut it.
Remember that the key to social media is to be social; interacting with your audience has to take place to build relationships, and mustn’t be forgotten about.
However, if your social media strategy is to provide your audience with thought leadership, or to incentivize them to buy your products/services, then bulk content creation will certainly help you plan ahead.
Thinking about seasonality in your business is important too, so knowing that the holidays are coming up gives you enough time to plan ahead as to what your messaging or campaign will be.
How Bulk Content Creation Can Save You Time
In order for this process to work effectively, you need to have the right tools in place to do it.
I have…
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