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Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them?
Artificial intelligence of various colors and flavors has assisted the marketing world over the last few years from chatbots to marketing optimization tools. Chatbot platforms such as Drift and LiveAgent offer AI-based Q&A; most of the ad buying platforms from Google to Meta feature some form of AI to run more effective media; messaging platforms offer AI features from send time optimization to auto segment-building; and companies such as Persado and Phrasee use AI to optimize language and email subject lines.
But with ChatGPT, the AI kraken has been released. ChatGPT brings a whole new level of AI to the marketing game, and we’ve just begun to uncover its potential. And it’s not just me who is buying in. AI-linked crypto has been surging, and Microsoft plans to invest a measly $10B in Open AI, valuing the company at a petty $29 Billion.
Last Monday, I joined a call with marketing and advertising professionals to talk about the latest in AI and its implications for marketing in the near term. Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “this is a threat to Google,” to the nuclear “could this potentially replace us marketing folks?”
We all agreed that this latest iteration is big for the marketing world, and we shared ways we are using the tool today. Before I reel off a list, know that the term “using ChatGPT” requires some interpretation. ChatGPT isn’t yet at the stage where it can be utilized as a turnkey tool. There are too many wildcards that still exist in the engine — you’ll sometimes get screwy answers that aren’t quite in context. Nor do we know if anything ChatGPT says is potentially…
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