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CEO/Founder – Banch Marketing.
Klaus Vedfelt
Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital marketing.
Here’s how you can prepare for digital marketing shifts.
The Biggest Challenges Marketers May Face In 2023
At its Worldwide Developers Conference in 2020, Apple announced iOS 14 and new privacy features. As a result, marketers have less data to use to understand customers and personalize marketing efforts. However, that announcement was just the start.
Now, we’re looking toward a cookieless future. Google is planning to make cookies a thing of the past by the end of 2024. We need to start preparing in 2023 for the change.
How To Get The Upper Hand
If you know about stocks and investing, you know that the strongest portfolios are usually the most diverse. No expert investor will throw all of their resources into one stock, because if that stock fails, they’ll lose everything.
Marketers can learn from investors. Throwing all of your marketing budget into one or two strategies puts your business at risk. Instead, diversify your approach. For example, keep running your ads because they’ll still be relevant without cookies, but also invest in email marketing.
The most effective content marketing strategies work together to fill in the gaps where some strategies are weak or where you aren’t reaching customers. By using diverse strategies in tandem, you reach the most customers and aren’t impacted as significantly by changes.
Four Strategies To Excel At Marketing In 2023
Here are four strategies to add to your arsenal of digital marketing tools to ensure that you continue reaching customers in a more restrictive digital world:
1. Gather First-Party Data
First-party data will likely be the most valuable source of information in 2023 as third-party data continues to go the way of the…
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