[ad_1]
Part of any successful business is a successful digital marketing strategy.
Creating a strategy is one thing, but the execution is just as important, if not more.
But with the digital landscape changing every day, where’s the best place to start creating and optimizing your strategy?
Read on to learn how to create a successful digital marketing strategy for your brand.
What Is A Digital Marketing Strategy?
Inevitably, digital must become the pillar of your overall marketing strategy.
With an average of 12 touchpoints and two months for a customer to convert from awareness to sale, many of those touchpoints will be digital.
While there’s not one clear-cut definition of what a digital marketing strategy is, it can be summarized as the following:
A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.
A digital marketing strategy must be tailored toward specific company key performance indicators (KPIs). Core elements of creating a successful strategy include:
Digital channels.
Target audience and regions.
Core messaging components.
Budgets.
As part of a digital marketing strategy, specific channels are identified to target the company’s ideal customers and lead them toward conversion.
These channels can include (but are not limited to):
Search engines.
Social media platforms.
Email.
Websites.
Apps.
Identifying channels is just one part of the digital marketing strategy. The second necessary key piece is consistent and relevant messaging to the target audience.
While the overarching message should be consistent across channels, the way brands engage and specifically talk to customers will, and should, vary by platform.
Digital Strategy Vs. Tactics
Many brands tend to confuse strategies and tactics and end up blending them together.
While both are essential elements of a marketing plan, strategy and tactics have different definitions and serve different purposes.
As…
..
[ad_2]
