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Most attorneys know they should have a LinkedIn profile—but there’s a major difference between having a profile and using it wisely! LinkedIn can be an extremely powerful tool for attorneys, and it’s easier than you may think to start having an impact.
Frequent engagement is a prerequisite for success on LinkedIn. But what does engagement look like?
To help you create a plan for leveraging LinkedIn for business development, here’s a quick guide to the basics of LinkedIn, effective and easy ways to engage on LinkedIn, and a simple plan for getting started with LinkedIn for attorneys.
Basics about LinkedIn
LinkedIn is a social media platform for professionals to connect within and across industries.
Users may create individual or company profiles, add people to their network, send messages, follow topics and companies of interest, post job listings, advertise, and write, share, or comment on articles and content. There are free and paid versions of LinkedIn.
A 2020 study from the ABA revealed that 87% of law firms are using LinkedIn.
Individual respondents to the ABA study said that they personally use social media for professional purposes. The vast majority (90%) of individuals use LinkedIn, followed by Facebook at 29%, Twitter at 17%, and Instagram at 13%.
Law firms and lawyers can use LinkedIn to build brand awareness, establish thought leader status, attract referrals, connect with potential clients, network with colleagues, or even hire new team members.
How to increase your visibility by being active on the platform
Like all other social media platforms, LinkedIn wants users to be active. It is not enough to set up a LinkedIn profile and then rarely log on or post anything.
The more active you are, the more visible you will be. Here are several painless engagement opportunities on LinkedIn that can increase your visibility:
Like, comment, or share other people’s posts
Share external content produced by you or your law firm, like a…..
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