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It’s no secret that AI technology has managed to do what was once unthinkable. As more and more AI tools seep into work cultures, it’s essential to know which ones can add value to your company.
The AI revolution is here to stay and is changing the landscape of how business can be done across nearly every sector. While AI is transforming work as we know it and is widely being seen as a threat — from rendering some job roles obsolete to replicating the ‘human’ touch — it’s also helping people focus on what’s important.
In today’s workforce, particularly for marketers, the chances of not using AI in some shape or form are highly unlikely. In order to help employees get more done in less time and create room for big picture thinking, founder of Digital Marketers Australia, Stephen Esketzis shares some stellar AI tools.
The household Bot, ChatGPT
We’ve heard too much about ChatGPT, and most of the conversation tends to revolve around how useful it is. According to OpenAI’s website, ChatGPT is an AI program that can generate detailed responses in a paragraph format due to its ‘reinforcement learning’ habits.
When ChatGPT was asked to describe itself to someone not familiar with AI, it responded, “Think of it like a chatbot that you can talk to, but with advanced technology that allows it to understand and respond to your questions and statements in a more human-like way.”
“Its responses are generated based on its analysis of vast amounts of text data, so it has the ability to understand language and learn from its interactions with people.”
So, how does it act as a support system for marketers?
From generating copy for marketing collaterals, content ideation, providing shortcuts for reporting and analytics to generating a survey based on your target audience, Chat GPT can empower marketers to workshop a range of ideas.
Drawbacks: Although ChatGPT can be a gamechanger in the SEO space, it cannot help develop an entire blog post….
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